Created by Infographic Design Team
Created by Infographic Design Team
Googles new app, codenamed “project glass” could change social media for ever according to Techcrunch.
To call these things glasses may be a bit of a stretch —early rumors noted that glasses bore a striking resemblance to a pair of Oakley Thumps, but the demo images on Project Glass’s Google+ page (one of which can be seen above) don’t look a thing like them. Rather, they appear to be constructed of a solid metal band that runs across the brow line, with a small heads-up display mounted on the right side.
The New York Times‘ Nick Bilton, who broke the Project Glass story today, went on to say that the prototype model seen in the images is just one of the potential designs currently in testing. Among others, one of the potential designs for Project Glass is (thankfully) meant to be attached to a person’s existing pair of glasses.
These demo designs are far more stylish than the original reports made it out to be, but really — who cares about that right now? A brief demo video (below) highlights some of the functionality that the Project Glass specs aspire to provide: the protagonist of the video goes about his daily life aided by the glasses, which displays a circle-based UI that provides real time information like and weather and transit when needed. Further applications include the ability to send messages using your voice, instructing the glasses to take a picture, and displaying the location of nearby friends.
Check out the google video here.
It’s also worth noting that as downright magical as these things could be, there’s still very little insight into how they would actually work. Bilton’s early write-up notes that the glasses will be capable of establishing a 3G or 4G wireless connection, but how exactly Google will shoehorn those components (just to name a few) into a comfortable headset is still up the air.
In an online world where we are bombarded with social media distractions is there really enough space for another player. Well if early adopters are right Pinterest is set to fill the space others left behind.
The image-sharing site Pinterest has experienced meteoric growth since its launch in February 2010. Pinterest’s user base grew from 1.6 million visitors in September 2011 to 11.1 million visitors in February 2012. Along the way, it became the fastest site to reach 10 million users. In February, it was announced that Pinterest drives more traffic to retail sitesthan Google+, YouTube and LinkedIn combined, and this week we learned that Pinterest drives more traffic to blogsthan Twitter. When it comes to engagement, Pinterest is second only to Facebook — its users spend, on average, 89 minutes per month on the social network.
All of these statistics should be very encouraging for brands — there’s a very captive and engaged audience on Pinterest — but why, then, aren’t you seeing some of your favorite big brands on the site? We spoke to a handful of media agencies — the people who help brands develop their marketing strategies — about why Pinterest isn’t catching on with big consumer brands despite its status as a runaway success for smaller brands.
The rest of this article can be found here: http://mashable.com/2012/03/08/pinterest-roi-brands/
So What Is Pinterest.
Quite simply Pinterest describes it as:
“Pinterest lets you organize and share all the beautiful things you find on the web. People use pin boards to plan their weddings, decorate their homes, and organize their favorite recipes. Best of all, you can browse pin boards created by other people. Browsing pin boards is a fun way to discover new things and get inspiration from people who share your interests.” So in essence its another social sharing site, but there is a difference, let me explain. Put aside the internet for a moment and imagine you consumed the same amount of data and information via print media. It is likely any interesting snippets you would put on a pin board or in an album. Pinterest is simply an online version of just that.
Here is a really useful tutorial.
I remember when my wife and I were planning our wedding, she would scour the wedding magazines and the internet for ideas and collate a scrap book of exactly what she wanted from table decorations to flowers and beyond… far far beyond the scope of understanding for any red blooded male. So what? Indeed, but this is where Pinterest comes in really handy. When you visit a web site with ideas you like you simply pin it to your pin board and build a collection of images or videos relative to your interest.
It’s too early to say weather or not Pinterest is going to take over the world social media space but if early adopters in the US are anything to go by it’s set to grow rapidly. They reached 10m subscribers quicker than any other social media site. The opportunities for brands are limited at the moment and most social marketing agencies are still trying to work out how to include Pinterest in their social strategy. My take on it is simple, as Pinterest key audience are women (82% at last count) and they focus on style images etc I would certainly recommend to any fashion brand, photographer, designer etc etc to jump in and have a snoop around.
Pinterest is by invite only at the moment however please do drop me an email and I will send you an invite. I myself have just got to grips with it and have created several Pin Boards namely: Social media, blogs I love, books I recommend, sites I love, and products I love. Feel free to have a snoop around. https://pinterest.com/malcolmyork/ In summary if you are wanting to get involved good imagery or videos are key.
Why have a Social Marketing Campaign?
Creating an effective social media campaign and managing it effectively will undoubtedly reap rewards for your business. However, before you start, you need to assess what is right for your business and also what is manageable in terms of time and commitment for your specific circumstances. Creating a presence on social marketing platforms such as Twitter or Facebook will help market your service, but the work required to build and maintain such a presence will need to be ongoing and will require you to engage with your audience effectively and regularly.
Social media marketing is rapidly becoming a standard marketing tool for even small businesses. In order for your business to be competitive and seen by its target audience, it is essential that you incorporate social media campaigning within your wider marketing plan as many of your competitors will be doing this already. However, when planning a social media marketing campaign, you must be aware of how different the approach needs to be in comparison with more traditional ways of marketing. People join social media sites to connect with other people, not to be given the hard sell and therefore you will need to be prepared to join in with conversation and being able to give valuable and relevant advice.
Get to Know your Target Audience and Connect with Them
Your first step is to find your target audience and then develop connections and engaging with the people who have a specific interest in your products or services. You will need to make your campaign manageable, so be selective in the social media platforms that you use and who you choose to befriend or follow as you do not want to spread yourself too thinly. Focus on the social media platforms where your target audience have their strongest presence and use this combined with the wealth of knowledge you’ve built over the year’s whilst interacting with your customers to carefully tailor your marketing campaign.
In addition to potential customers, it is important to connect with other experts in your area of expertise who will then be able to help you and your business and vice versa. This will not only help you to create an effective presence online but help build and be an active part of an online community that advises and supports itself.
Once you have your audience it is important to connect with them and be consistent, interesting and informative. Listen to your audience’s conversations, and respond to their concerns or queries by giving valuable advice enabling them to connect with you. Nurturing strong and effective connections will take time and will need to be an important aspect of your social media strategy.
How often should I be engaging with my Audience?
It is important to keep a strong and consistent presence with your audience, particularly at the beginning when you are building your following. Choose how regularly your business can commit to your social media campaign and then stick to it. Develop a social media schedule which keeps you visible, but does not take you away from other areas of your work. It may be worth reviewing your time commitment after a given period to see how successful the campaign is. You could then look to increase your presence if it is effective or addressing areas of your strategy where you could make the process more time-efficient.
The Tools of the Trade
There are a number of tools which can help you manage your social media campaign, many of which are free. One of the most popular of these is HootSuite, an extremely dextrous and usable tool which will allow even the strongest of technophiles to schedule, monitor and post to various media from one location. A good starting point for any budding social media virgin is to use tools like this to schedule tweets to run on a regular basis throughout the week, and then monitoring the responses to it on an ad hoc basis.
It is of the utmost important that you check your pages daily for queries and respond where necessary through Facebook or Twitter as soon as they come in. The timely response of a representative from an organisation can be worth its weight in free publicity and can be the difference between average and exceptional customer service. If you are using Twitter, look at what your followers are talking about and feel free to join in the conversation if it is relevant to you and your business. It can also be extremely valuable to periodically scan Google Alerts for any mentions of your business to flag up any positive or negative responses to your brand. By keeping an ear to the ground when it comes to social media interactions with your brand you’ll be better placed to either construct a response to quickly and quietly diffuse negative situations or highlight and fully utilise any free publicity that might float your way.
Keep the Momentum Going
Once you have established your business on the social media landscape you must constantly keep monitoring ways to improve your presence, such as new social networking venues and tools. Look for new experts within your field who are both relevant to your business as well as being an active and vocal presence on social networking platforms and work on building relationships. Look at creating a synergy between your existing and future traditional marketing campaigns and the social media outlets you engage with. These could include competitions, giveaways, etc. and could even draw a new audience built from your offline pursuits towards your social media presence.
Monitor your audience’s movements as they may choose to switch to a different social media community, so you will need to be prepared to move over to their new location whilst taking into account any changes in their behaviour as well as learning how to use the new social media platform appropriately.
Your daily social networking schedule will be dependent on your time and commitments and will need to be scheduled to fit neatly around your other committing rather than being seen as a last minute additional task. It may take a little time to find the right fit for your working day however by monitoring your schedule on a regular basis and keep making modifications to your social media plan you should eventually be able to strike a balance of daily tasks that allows you and your business to enjoy the fruits of an effective and efficient social media strategy.
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Hi I’m Ed, and I work in the exciting, fast paced and ever-changing world of office equipment and services for Expert Market. I’ll be trying my best to keep you abreast give you a wide smorgasbord of handy hints, tips and advice to get the squeeze the best out of your business. Feel free to follow us at @expertmarket on Twitter for all the latest from the world of B2B equipment and services.
Speaker: Sheryl Sandberg
Chair: Charlie Beckett
Date: 25 May 2011
Location: Sheikh Zayed Theatre, New Academic Building
We are witnessing the transformation of the web from the information web to the social web. This has profound implications for how people relate to each other, the communities around them and to government and business. Sheryl will discuss how these relationships are changing in a world that is built around social principles and powered by web and mobile technologies.
Sheryl Sandberg is Chief Operating Officer at Facebook. She oversees the company’s business operations including sales, marketing, business development, human resources, public policy and communications. Prior to Facebook, Sheryl was Vice President of Global Online Sales and Operations at Google, where she built and managed the online sales channels for advertising and publishing and operations for consumer products worldwide. She was also instrumental in launching Google.org, Google’s philanthropic arm. Before Google, Sheryl served as Chief of Staff for the United States Treasury Department under President Bill Clinton where she helped lead the Treasury’s work on forgiving debt in the developing world. Earlier, she was a management consultant with McKinsey & Company and an economist with the World Bank. Sheryl received a B.A. summa cum laude in Economics from Harvard University and was awarded the John H. Williams Prize for the top graduating student in economics. She received an MBA with highest distinction from the Harvard Business School. Sheryl serves on the boards of The Walt Disney Company, Starbucks, Women for Women International, the Center for Global Development and V-Day. Sheryl was named as one of the 50 Most Powerful Women in Business by Fortune and one of the 50 Women to Watch by The Wall Street Journal.
On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top search results. Content farms were seen by many as the target. Were they hit? Who was hit? Some figures are coming out.
If you were expecting these figures to show Demand Media’s eHow site to have been harmed — surprise! Two studies show eHow actually gained. I’m still crunching through some of the figures, but the biggest “content farm” type brand that seems to have suffered are Associated Content.
Over at Sistrix, the company crunched through 1 million keywords that is says it has before and after placement data about. It then ranked these by a “visibility” index value that Sistrix created, which takes into account the number of keyword positions lost, specific ranking position and estimated clickthrough rate from those results.
Using an index makes some sense, because if you just rank by the percentage of keywords lost, you get some sites with relatively few ranking positions dominating the top “losers” list. Below, the domains that lost the most total visibility, according to Sistrix:
|Domain||Visibility Index Loss||SISTRIX (percentage loss)|
Note that the table above is slightly different than what you’ll find at the Sistrix site itself. I created the chart using a spreadsheet that Sistrix sent to me (more about that below), sorted by the same factor that Sistrix says it used for its own post. I’m checking on this.
Upon request, Sistrix will send people a full list of 331 domains that were found to have lost in its analysis. With Sistrix’s permission, here are the top 100 domains that suffered losses, sorted by total number of keyword positions lost. Also show is the percentage loss. For example, AssociatedContent.com was found to have 216,419 top rankings before the change, which dropped to 53,512 rankings after — a loss of 162,917, or 75%.
|Domain||Positions Lost||% Loss|
Look toward the end of the chart above, and you’ll see site Ubergizmo listed. However, in the comments below, Ubergizmo’s Hubert Nguyen suggests that Sistrix has it wrong. His site’s search related traffic has gone up since the change, and he’s posted a chart to back that up:
Below, a top 25 list, this time sorting by the biggest percentage losses suffered, from the Sistrix list:
|Domain||Positions Lost||% Loss|
Interestingly, for an update that was targeted at content farms (in my view, nor am I alone in that view), Demand Media’s flagship eHow.com site doesn’t make the list. Over 300 other sites saw a “visibility index” drop worse than eHow. In fact, Sistrix says that eHow actually went up in visibility value (from 270 to 310) and increased the number of top rankings held, from 317,320 to 324,021.
A few of Demand Media’s other sites did see losses. AnswerBag.com and Trails.com just made the end of Sistrix’s top 25 visibility losers (in my chart using Sistrix’s data, they’d come in at 32 and 34, respectively. In terms of positions lost, LiveStrong was ranked 39th on a percentage basis but only 293 in total number lost. AnswerBag ranked 10th in total number lost, and Trails.com 16th. On a percentage basis, AnswerBag was way back at 158th while Trails.com was 27th.
Overall, I’d say Demand Media did well in this update, at least according to Sistrix’s data.
Over at SEObook, Aaron Wall takes the Sistrix numbers above and tries to come up with awinners list. He’s come up with a list of sites that seem similar to eHow (which is run by Demand Media, and which is NOT in the Sistrix top ten above but which is considered by some to be a content farm). He then takes that list of sites to see which have had gains and losses in traffic. Top losses:
And sites with top traffic gains:
Keep in mind this isn’t comprehensive, not in the least. There could be — and probably are — sites that have gained much more from the update. But figuring that out is hard. Wall’s working as best he can within a “content farm” type category.
Dan Abbamont mined about 60,000 queries, if I understand correctly, and compared rankings on Google.com to Google.ca, which is Google Canada. His logic is that since the change is only working in the US, this will show a before-and-after look by using Google Canada.
I’m not sure this is correct. Google Canada will have geo-targeted results that will be different than Google.com. The ranking changes he’s seeing might be due to that. But here’s a summary of what he’s found:
Abbamont also provides his whole dataset for anyone to analyzeas part of his post about the study.
The company also looked at those that had the most gains. The top ten:
BNET worked with Competeto getbefore-and-after traffic data for a variety of selected sites. The summary:
Wondering what some of those sites listed above as being hit have to say? The Wall Street Journal has a nicearticlethat did the rounds collecting comments. Some, like WiseGeek, confirmed a traffic drop. Others like Associated Content, said they are focusing on bringing more traffic to their articles directly rather than from Google. Google also said that if its YouTube site gained, that was “happenstance.”
Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.Twitter: reportedlky to offer geo-targeted promoted tweetsSpeaking at the Ad Age Digital conference in New York yesterday, Adam Bain, president of revenue at Twitter, said, according to an Ad Age report, that: “Geo-relevance for promoted tweets and accounts allows marketers to reach the audience in the right geographic areas.”He said promoted tweets that target users based on their location, will be available in 21 cities across the US and in more than 100 countries.Bain also introduced the new ‘Follower Dashboard’, which shows how a brand’s followers have increased over time, breaks down their gender and location, and displays what interest they have shown.
When Amanda Levy, sales director at Twitter, came to the UK last October to discuss ad solutions for the platform with UK advertisers, she discussed the Twitter dashboard, which has now been rolled out. The announcement comes a year after Twitter rolled out Promoted Tweets in the US, with early advertisers including Starbucks and Virgin America. Its ad offering, which includes ‘Promoted Accounts’ is based around relevance, real time and resonance. Twitter, which celebrated its fifth birthday last month, is understood to be considering creating Facebook-style branded pages, which would allow advertisers to deliver tailored messages.
Six per cent of shoppers have made purchases through social media campaigns, with 9% actively following brands, and 37% saying brand presence on social media is pointless, according to new research.Social media: Shoppercentric research reveals gender differences in usage. The study, conducted by researcher Shoppercentric, also suggests gender differences – men use social media to shop, and women prefer to use it to interact with others.
Danielle Pinnington, managing director at Shoppercentric, said: “The gender and age divides between these social and mobile platforms could be put to good use by retailers, to better target and engage their customers.”38% of men, but just 29% of women own a smartphone.
Facebook is used by 56% of people – 60% of women, but just 52% of men.14% of men shop using apps, but only 8% of women do.27% of male shoppers use price comparison sites, while only 19% of women do.Retailers are proving to be the gateways for brands, with 75% of people visiting retail websites, but less than half that number – 33% – going to brand websites.