A few weeks ago Google started to encrypt search data for logged in users. This essentially means that website owners will see no keyword data for visitors referred from Google.
However, it seems that things have significantly worsened in November, at least for Econsultancy.
Why keyword data matters
I have been looking at some of our top performing pages, to try to understand what makes them consistently popular. Ultimately my goal here is to identify certain words and phrases in search queries, in order to optimise our content (and therefore our business) strategy for 2012.
Knowing what phrases perform the best is crucial to making our content and our website better. Which keywords ultimately lead to sales? Which ones result in high levels of social sharing? Which ones have the highest bounce rates?
Why Google has chosen to restrict our view is beyond me. It seems to go against its aims to improve the web experience.
Let’s look at the detail…
The horror: Google now encrypts up to 33% of search referral data | Econsultancy.
Infographics are cool. They turn valuable data into meaningful information thats easy to read, digest and understand. But can they be used as a marketing tool? Yes is the simplest answer, and the benefits are ten fold. Wikipedia describes Infographics as “Today information graphics surround us in the media, in published works both pedestrian and scientific, in road signs and manuals. They illustrate information that would be unwieldy in text form, and act as a visual shorthand for everyday concepts such as stop and go.”
So how valuable is an infographic to business? Here are my top 10 reasons to publish an Infographic.
- Share valuable data to your community
- Shows you are a thought leader
- Un-editable branding gets your brand distributed
- Easy to share
- Can get across your sales message
- Builds trust
- Prompts response
- Encourages engagement
- Builds leads
- Shows consumer and market understanding
Hear are my top Infograpics.
Excel Spreadsheet that calculates your RIO Adwords campaign. This is a really usefull tool.
Download it here